Six months ago on Cinco de Mayo, Bebemos Tequila launched quietly—but confidently—into a crowded and competitive market. Today, it’s one of the most talked-about joven tequilas in California. With a distinct identity rooted in Southern California culture, a handcrafted profile, and branding that feels as refreshing as its flavor, Bebemos has quickly established itself as a modern staple for tequila lovers.

This is our full six-month review of Bebemos—its craftsmanship, its branding, its tasting profile, and how it’s already reshaping the joven category.

A Tequila Born From the Endless Summer

Bebemos was inspired by San Diego’s golden coastline and the 1970s surf-meets-freedom culture. Their website describes Bebemos as a mood—sun on your face, salt on your skin, long days that slide into long nights.

But behind that effortless lifestyle branding is serious craftsmanship:

100% Blue Weber agave
A precise joven blend of blanco + aged tequila
A clean, buttery, medium-bodied result
Zero additives (a point enthusiasts care about more than ever)

In a category often misunderstood, Bebemos represents exactly what a joven should be: bright yet mature, smooth yet expressive, youthful yet nuanced.

On the Nose: A Layered, Aromatic Experience

Bebemos opens with a surprisingly complex aromatic profile for a joven:

Green apple
Poached pear
Nectarine
Orange blossom
Candied almonds
Toasted bread
Coconut
Black pepper + jalapeño

The nose alone signals balance. Fresh fruit notes mingle with warm toasted aromas and peppery energy, offering both brightness and depth. It’s a clear indicator of the care taken in blending their unaged and aged components.

On the Palate: Smooth, Buttery, and Confident

Where Bebemos truly shines is on the palate. Its creators describe it as clean, smooth, buttery, and medium-bodied—and that’s exactly right.

What to expect:

Cooked agave upfront
Raw honey + sherry sweetness
Cinnamon and clove warmth
Poblano + white pepper
Vanilla + macadamia nut richness

The finish is long, warming, and subtly sweet—never syrupy, never harsh. The smoothness is distinctive without feeling engineered or overly “soft.”

This is a tequila designed for sipping or mixing. Add a single ice cube and it opens beautifully.

Pairing Potential: Surprisingly Versatile

Bebemos has become a favorite among chefs and bartenders because it pairs well with both delicate and bold flavors. Standout pairings include:

Raw oysters
Citrus-forward ceviche
Spicy street tacos
Brie and manchego
Popcorn (surprisingly perfect)
Apple pie
Crème brûlée

Its mix of fruit, heat, and buttery texture makes it flexible across cuisines—ideal for tastings, pairings, and premium cocktail programs.

Branding That Actually Means Something

One of Bebemos Tequila’s greatest strengths is its branding: clean, coastal, modern, and nostalgic all at once.

Bebemos feels like: California. Sun-washed. Effortless. Coastal luxury without pretense.

A few standout brand elements:

Incredible photography and video that instantly transports you to the ‘70s in Southern California
The patented topper that doubles as a 2 oz pourer and a keepsake shooter
Bottles that look elegant on a bar cart or restaurant backbar
Iconography and messaging rooted in “the art of laid-back living”

It’s premium without being performative—exactly the sweet spot younger tequila drinkers gravitate toward.

Where You Can Buy Bebemos

You can purchase Bebemos online here or find it in many restaurants and bars around San Diego.

Six Months In: Why Bebemos Is Already a Standout

Joven tequila is a category poised for explosive growth—and Bebemos is positioning itself as a leader. What makes its early success noteworthy is that it has managed to satisfy both sides of the tequila world:

Tequila Purists

Who appreciate craftsmanship, balance, and integrity.

Lifestyle-Driven Drinkers

Who want a brand that feels fresh, coastal, and aspirational.

Very few brands can speak to both audiences without alienating one. Bebemos pulls it off effortlessly.

Final Thoughts: A Joven With Staying Power

Half a year after launch, Bebemos Tequila has done more than enter the market—it has defined a new lane within it. The quality is high. The branding is sharp. The lifestyle energy is authentic. And the taste delivers every single time.

Bebemos is more than early momentum. It’s a joven with staying power—and a future pillar in the premium tequila space.

For those discovering joven tequilas for the first time, this is the one to start with. For those who already love them, this is the one to elevate your bar.

Make it a Bebemos.

Six Months of Bebemos: The Rise of a New Joven Legend